Donatella Versace has followed in the footsteps of other fashion giants such as Gucci and Furla by announcing that Versace will be going fur-free. The fashion magnate expressed her concern regarding fur in an interview with Luke Leitch of The Economist's 1843 Magazine, stating "Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right." This announcement is so new that Versace still has a $1450 fur cushion available on their website.
This is fantastic news for animal advocates, but the concern is nothing new. Anti-Fur Campaigners have been at it for decades, partaking in actions including slapping stickers, protesting fashion walks, and even creating adverts such as the following (directed by David Bailey in 1985)
After all of this effort, animal rights activists have been glad to see the progress made in recent years, including Norway's plan to phase out fur farms by 2025. It seems the tides are actually turning with the social acceptance of fur, though in many northern climates fur coats can still be seen. The most common (and infamous) is that of Canada Goose.
As fashion loses its fur-appeal, hopefully the same concerns will transfer over to leather, wool, silk, & down!
Do you have a favorite faux-fur? Let us know in the comments below!