Just last week PETA's Super Bowl commercial "Redemption" gained some traction as it was released online. The commercial features longtime vegan & animal advocate, James Cromwell. James plays the role of a priest who receives the the confessions of a meat-industry executive. This executive admits to creating propaganda and selling people on the terms "Free-Range," "Humanely Slaughtered," "All Natural," and "Organic," even though they hold no merit in the well-being of the animals. After the executive admits that there is no such thing as "Humane Slaughter" he asks for forgiveness, only for the priest to not forgive him for what he's done.
While this advertisement was produced for the Super Bowl, it will only be advertised online. A PETA representative told CountryLiving that NBC quoted $10.4 Million for a 30-second spot before they would consider the ad. Some media outlets, including Sports Illustrated, have stated that the average cost for an ad this year was over $5 Million.
What are your thoughts on the ad? Share them in the comments below!
A common line often heard by vegans is “what difference does one person going vegan make?” And yes, from a vegan perspective, it can sometimes seem like the overwhelming numbers of meat-eaters make it that one person going vegan is merely a drop in the ocean.